From Pattern Recognition:
And why, she wonders, gazing blankly at more Hello Kitty regalia than seems possible, do Japanese franchises like Hello Kitty not trigger interior landslide, panic attack, the need to invoke the duck in the face?
She doesn’t know. It just doesn’t. No more than does Kogepan, the clueless-looking homonculus, whose name, she vaguely recalls, means “burnt toast”. The Kogepan goods are arrayed beyond Hello Kitty, a franchise that has never quite found Hello Kitty’s global legs. One can buy Kogepan purses, fridge magnets, pens, lighters, hair brushes, staplers, pencil boxes, knapsacks, watches, figurines. Beyond Kogepan lies the franchise of that depressive-looking boneless panda and her cubs. And none of this stuff, purest no-content marketing, triggers Cayce in the least.