Long Awaited Lab-Grown Burger Is Unveiled In London
After three months, $330,000 and a high-profile media blitz, the world’s first hamburger grown in a lab made its worldwide debut Monday.
The unveiling of “cultured beef,” as the burger is branded, was a production worthy of the Food Network era, complete with chatty host, live-streamed video, hand-picked taste testers, a top London chef and an eager audience (made up mostly of journalists). Rarely has a single food gotten such star treatment.
But this was no ordinary food launch, of course. The burger, which began as just a few stem cells extracted from a cow’s shoulder, represents a technology potentially so disruptive that it has attracted the support of Google co-founder Sergei Brin.
"Sometimes a new technology comes along and it has the capability to transform how we view the world," Brin says in a promotional video released Monday, the same day he was unmasked as the anonymous donor who ponied up money to grow the burger.
Would you try a lab-grown hamburger if you could?
Molly and Armitage ate in silence, while Case sawed shakily at his steak, reducing it to uneaten bite-sized fragments, which he pushed around in the rich sauce, finally abandoning the whole thing.
"Jesus," Molly said, her own plate empty, "gimme that. You know what this costs?" She took his plate. ‘They gotta raise a whole animal for years and then they kill it. This isn’t vat stuff." She forked a mouthful up and chewed.